and i thought nobody read my blog
sooo since hallmark has taken the time to reply, i should admit my house is pretty full of hallmark decor. especially during christmas, and my parent's house kind of looks like a hallmark store. when my aunt sends the musical cards to my boys they carry them around for a week, including bedtime.
i still don't like the commercial, i think it casts a bad light on handmade. but, good for hallmark for pulling it.
p.s. i think maria lark is the best actress of her time and cute as a button.
received this today:
Hi Emily
My name is Deidre, I work at Hallmark in Public Affairs and
Communications.
I noticed your recent blog posting about one of Hallmark’s Valentine’s Day
commercials and wanted to respond.
When creating this commercial we wanted to show that love can be expressed
in a number of creative, economical and heartfelt ways, including Mom’s
voice in a valentine.
As is our normal practice, our marketing team tested this commercial before
it aired among consumers, including mothers. These consumers responded
favorably, so we appreciate receiving different points of view like the one
you shared on your blog.
With this new perspective from you and others we made the decision late
last week to stop airing the advertisement. We were able to successfully
pull the ad, and replace it with a Valentine's Day commercial from 2008,
from 80% of the places we had purchased on television including all prime
time shows and cable channels. Unfortunately we found out that it was too
late for us to pull the ad from syndication. It takes a minimum of two
weeks to make changes to that programming so you might still see the ad
occasionally during, for example, a daytime talk show.
Hallmark is about helping people connect. We are continually learning about
the intricacies of these connections, and your perspective will help us to
look at this differently in the future.
Thank you for your time and please feel free to contact me if you have any
questions or comments. As I mentioned, perspectives like yours are
important to us.
Deidre
Hallmark Cards, Inc.
6 comments:
wow. they found your blog through what? just googling it? that's a little scary to me. I guess that's why my blog is private.
I agree with you though. I'm not the mom to take enough time to do any of those things, but I like to think that I would have chosen a route more in line with the first two. And I hate all things Hannah Montana.
wow you're famous emily.
Holy moley, what power! Oh my gosh, don't you just want to go back in time now and write a bunch of posts about G-dub and Cheney?
wow, I've whined and complained about all sorts of things and never gotten any letters. I'm impressed. But I guess that is why you are my blogging mentor.
Hallmark is not aware of the "intricacies" of how families connect? I wasn't aware that it was that complex of an idea. If the only way you can connect with your kids is through a Hannah Montana card, you've got some serious problems. That commercial was not only one more shameless avenue to promote a sleezey teenager to young girls, but it was just in plain poor taste. Boo Hallmark, boo. Hooray for you though. Way to give them the verbal upper cut the obviously needed.
hey emily. it's been a while. very cute blog. it was fun to read.
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